The electric essence of the Tesla likely fills your mind as you hear the words “automotive innovation”. It goes without saying that Elon Musk has challenged and completely changed the automotive industry to a very molecular level, and I don’t think anyone has a speck of doubt in their minds about it. At this point, every other car manufacturer is really just attempting to catch up the eccentric man that is Elon Musk. With the near-coming of the electric future, every automaker has shifted their game plan to head towards an electron-fueled format. But is it still enough to reach the alpha wolf, Tesla? Well, Audi CEO just admitted to Tesla being 2 years ahead of the curve, and that his company has some catching up to do.
“Currently, Tesla has larger batteries because their cars are built around the batteries,” said Markus Duesmann, CEO of Audi, in an interview with German newspaper Handelsblatt. “Tesla is two years ahead in terms of computing and software architecture, and in autonomous driving as well.” Audi’s reply comes in the form of its electric SUV E-tron, a car you may have seen with Tony Stark behind the wheel, which has actually been quite successful on its own. According to recent sales figures from Audi, the E-Tron is the top-selling fully electric SUV in Europe, beating out competitors like Tesla’s Model X and the Mercedes-Benz EQC. Audi hasn’t been lacking in what they have done good for centuries; the E-tron’s lusciousness exceeds that of any other Tesla, as to be expected. However, Mr. Duesmann also acknowledged that the coronavirus pandemic has created challenges for the industry that may stretch out till 2022 or even 2023. In a better light for the German manufacturer though, the 17,000 sold E-trons in the first half of 2020 is expected to reach 40,000 by the end of year, according to Audi.
Tesla is ahead, but every manufacturer won’t sit by idly to say the least. The race for the electric crown will be a good one, and an innovation crowded future is evident.